Company "Spetstorg" is glad to inform about new brand positioning of engine replacement parts from company Federal-Mogul EMEA
In 2009 company Federal-Mogul introduces a new strategy of production and brands positioning in the market of engine spare parts.
In structure of brands Federal-Mogul for the engine there will remain only Expert Brands:
AE® – valves, details of VVT system (Variable valve timing) and driving belts;
Glyco® – liners and bushings;
Goetze® – piston rings è cylinder liners;
Nural® – pistons and piston complete sets.
These are the basic categories of products - where the widest range, technological leadership and reputation in the primary market are concentrated.
Changes urged to improve product stock availability, will help for easier identification of the spare parts demanded for repair by workers of the service stations and trading organizations.
It is important to note that in spite of the fact that the program will change positioning of brands Federal-Mogul for some categories of spare parts for engines, spare parts remain the same.
Clients of company "Ñïåöòîðã" can rely on reception of production Federal-Mogul of the same premium quality which they know and to which they trust, but already in new packaging.
In addition to the new brand policy, Federal-Mogul introduces as well a new packing of engine spare parts which will include the improved protection against fakes.
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